Friendship Redefined
by Tom King (c) 2012
In just a couple of decades, the
concept of friendship has undergone a polar swap – nothing so drastic as the
Mayans might have predicted, but pretty significant for society in the new
world. Even the term “friend” has become
a verb as in “to friend” or to grant someone friend status on your favorite social
media website and thereby the right to access personal information about you
and to engage in conversation with you at will.
Used to be you built a friend
network through repeated social contacts, exchange of letters, phone calls and
visits. Practically, your network of friends consisted of a relative handful of
close friends and a couple more handfuls of acquaintances. If you were a
celebrity, a lot of people knew you that you barely recognized.
Enter the Age of the Rolodex
A generation of business gurus began
teaching you how to collect business cards and turn the sturdy Rolodex into a
networking tool of incredible power. Audio tapes and later video tapes were
offered up to teach you the secrets that high power and incredibly rich
business executives used to build networks of contacts that enabled them to
wield power and make obscene amounts of money. It took serious work to manage
the hundreds of contacts in your Rolodex and to make them all feel like you
were their buddy, but in the process we learned the power of having knowledge
about people at your fingertips.
Enter the Computer Age
The Rolodex was soon threatened by a
legion of contact management software. Rolodex itself soon got into the act and
before long specialized calendar/contact tools like SideKick became a business
staple. Everybody had to have a contact manager on their desktop.
Enter the Age of Windows
Apple Macintosh and IBM PC dueled it
out for supremacy. Meanwhile Bill Gates made money off both of them and along
came the Internet Browser and its little buddy, the email browser. Equipped
with address books tied to email addresses the savvy business tycoon of the 90s
began collecting email addresses and building.
We got an early peek at which way things were going with the rise of Usenet,
online bulletin boards and user groups. Limited to emails among people with
similar interests, you could, however, share a few pictures, computer files and
such with fellow users (we weren’t calling them friends yet). You might even
sell each other things, call or send presents to friends if they shared their
addresses or phone numbers with you.
Enter the Age of Facebook
Then came MySpace and Facebook.
Though there were some other similar social networks that quickly arose in and
around the arrival of these two social networking pioneers, they were the
primary duelists until MySpace’s attempts to be cool collapsed it under its own
weight and more practical users fled to the faster, more sensible, less teenage
girl ambience over at Facebook.
Originally designed to provide
speedy links between friends in the queasily named “meat universe”, soon people
began accumulating vast unwieldy lists of friends that strained even the mighty
Facebook’s servers. Search engines like
Google, Yahoo and MSN/Bing provided new tools for finding your way around the
ungodly piles information resting in servers connected to the World Wide Web.
These have been quickly integrated into social media right and left. One search
engine, the venerable Google, not satisfied with its dominance among search
engines and e-mail hosting sites, has risen to challenge Facebook in the social
networking arena. Despite some fans among the critics Google+ hasn’t drawn
nearly the number away from Facebook it expected to and remains an also-ran for
the present.
The Rise of the Mobile Communication Device
High tech companies find themselves
scrambling to feed a new technology these days – the smart phone. Along with tablets, laptops, ebook readers
and PDAs, smart phones have taken the powerful communication tools of the past
2 decades and crammed them into your pocket in a device not much bigger and
often rather smaller than the average wallet. Applications by the thousands for
smart devices pour from the busy minds of huge corporate development teams and
from lone entrepreneurs with some nifty ideas about what sorts of things people
want to be able to do while sitting in a bus station or doctor’s waiting room.
Some of their ideas have been brilliant and many have made nice potfuls of
money for themselves. Authors are creating books without the benefit of
traditional publishing houses (also without having to share the profits with
them either). Many ambitious recording artists have made a surprisingly good
living without a record contract by producing their own music and distributing
it to their relatively small (by industry standards) fan bases. On your iPhone or Android, you can even read
or listen to a book or play music as well as take phone calls. As the
capabilities and power supplies of these devices grow, it’s hard to imagine
what else we’ll be able to do.
The Consequences
Social critics once wailed about the
Internet, making dire predictions that society would collapse as we all
withdrew from society and holed up in our basements with our soulless machines. Actually, quite the opposite has happened.
Excepting a few folk who would have wound up in their basements (or their
mothers’ basements) anyway, the Internet has gone mobile as rapidly as
possible. Rather than isolating us, the combination of cell phone technology
married to the Internet, has led us to do what makes us human – we communicate.
Mike
July of Internet Marketing & Web Design claims, “I’ve met a ton of cool
people through Facebook and Twitter that I’d never have had the chance to
encounter otherwise.” His experience is the same as many others. Communities have gone from being based around
geography - whoever happened to live within, first, walking, then driving
distance, to whoever you share an interest with. Even the telephone hasn’t had
the impact of the Internet. It took us a while to escape our geographic
mindset. Long distance was something
special (and expensive).
Notice how in the past decade, free long
distance has become more and more a standard feature of your telephone service
as geographic bounds become less and less important. This is happening as we
become less and less surprised that we can create friendships with people on
the other side of the world from ourselves and maintain them. And it’s not just
the lonely, spinster types that used to join pen pal clubs that are embracing
relationships that ignore geography. People of all kinds are becoming clued in
to the power of virtual friendships.
Because these types of relationships
have become the norm rather than rare and exclusive, the tools have been
democratized. As a result we now have
communication tools like the video phone (thanks to Skype and Ovoo) that not
only work very well, but don’t even cost anything to use unless you want the
fancy add-ons. Some of the tools like
web connected PDAs, phones and portable computers, were barely even imagined in
science fiction just 30 or 40 years ago.
Even Star Trek’s communicators which presaged the cell phone in form and
function, didn’t get as far as the smartphone.
Kirk never was able to scan, photograph or analyze things on his
communicator. He had to have a bulky tricorder for that.
The Implications for Us Geezers
Who knows how long, even those of us
who were early adopters of the new communications technology will be able to
keep up. Some of my friends avoid computers altogether and live in a primitive
kind of cone of silence, isolated from the hubbub going on invisibly in the air
around them. Others, like me, tend to be
at least one or two generations behind. My photo and desktop publishing
software is over a decade old and I have no intention of upgrading until the
price of the software drops drastically.
I use XP because I like it and newer versions of Windows lead me into
traps. Increasingly, the new operating systems and protocols are designed for
kids who grew up with computers and become steadily less intuitive for us old
geezers to master.
Perhaps, the purchasing power of the
Baby Boom generation will either slow things down so we can keep up or induce
the designers of communications tools to use the burgeoning technological
capabilities at their disposal to take things back to a more human style
interface.
Who knows? So far, all we’ve got out
of the deal are cell phones with big buttons. I still want to take pictures make videos and surf the net. I just don’t want my phone to make me feel stupid
because I can’t figure out what menu button (or tangled combination of keystrokes) makes the video camera work.
And don’t tell me Apple or Macs are
easy to use. I’ve tried to figure out Macs and they are just every bit as
confusing and I already learned to use a PC, so I don’t need the stress of learning a foreign system.
I am so doomed to obsolescence.
Just one man’s opinion,
Tom King









